Publisher Yield Management


My name is Kiril Duovski based in Amsterdam (NL), I have been working in the online digital marketing industry for the past 10 years. After having worked on the publisher side (sell side) and on the advertiser side (buy side) as well as for technology platforms that connect both - demand side platforms (DSP), I bring comprehensive knowledge of the online display advertising landscape. And all this not only locally in The Netherlands but across the globe, I have monetized and acquired traffic in 50+ countries! yield management

What can I do for publishers

  • Having knowledge of both sales and acquisition helps in better monetizing websites for publishers through full stack yield management, while maintaining brand safety and user retention.
  • In my career I have implemented multiple SSPs, migrated SSPs and adservers, managed SSP waterfalls, set-up dynamic allocation and header bidding
  • I have hired and trained demand teams and implemented tools for programmatic sales
  • Held roles of Head of Programmatic for multiple publishers
Let's start a new project together!

What publishers get

I increase publisher online advertising revenues to a higher level, advise on how/where to place ads on your properties, which banner sizes best to use and how to get you fill rates and CPMs at an ultimate level!
Furthermore I advise on pricing & pricing strategies and identifying best demand sources for each publisher.

How I achieve greater yield

display advertising

After carefully analysing a websites traffic and the market in which the publisher has presence, I carefully pick the ideal ad technology monetization partner (SSP). Furthermore, I setup a sales strategy for yielding day to day online advertising revenues, via banner ad sales, affiliate marketing, video or native content advertising. Moreover I establish relationships with trading desks (agency & independent) to drive demand and bid density. Research which advertisers would be a best fit per publisher and directly contact/connect them as either direct or programmatic buyers.


Who I work with

I optimize ad sales for small niche websites (20MM monthly impressions) and large (2B+ monthly impressions), successfully monetizing both desktop and mobile (in-app and web).

What I excel at

  • Yield management
  • Online display advertising
  • Website revenue optimization
  • Online traffic acquisition (performance and brand driven)
  • Affiliate marketing
  • Ad server "daisy chain" optimization
  • Programmatic trading
  • Connecting ad-tech vendors
  • Real time bidding (RTB)
  • Supply side platforms (SSP)
  • Private Marketplace (PMP)
  • Ad optimization
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Retargeting/remarketing
  • Search engine advertising (SEA)

As my client you will get

  • 10+ years of online digital experience
  • Knowledge and insights from both sides of advertising (buy side & sell side)
  • Top level services
  • Dedicated ad yield expert
  • Monetization consulting for ad inventory, placement, size, content & data strategy for both programmatic as well as direct sales team
  • Insightful reporting & Analysis

Get in touch, send me a message