My name is Kiril Duovski based in Amsterdam (NL), I have been working in the online digital marketing industry for the past 10 years. After having worked on the publisher side (sell side) and on the advertiser side (buy side) as well as for technology platforms that connect both - demand side platforms (DSP), I bring comprehensive knowledge of the online display advertising landscape. And all this not only locally in The Netherlands but across the globe, I have monetized and acquired traffic in 50+ countries!
I increase publisher online advertising revenues, advise on how/where to place ads on your properties, which banner sizes best to use and how to get you fill rates and CPMs at an ultimate level!
Furthermore I advise on pricing & pricing strategies and identifying best demand sources for each publisher.
After carefully analysing a websites current buyers and performance I start with implementing floor prices. I analyze the traffic and the market in which the publisher has presence, I carefully pick the ideal ad technology monetization partners (SSP's). I setup a sales strategy for yielding day to day online advertising revenues, via banner ad sales, affiliate marketing, video or native content advertising. Moreover I establish relationships with trading desks (agency & independent) to drive demand. Research which advertisers would be a best fit per publisher and directly contact/connect them as either direct or programmatic buyers.
I optimize ad sales for small niche websites (10MM monthly impressions) and large (2B+ monthly impressions), successfully monetizing both desktop and mobile (in-app and web).