My name is Kiril Duovski based in Amsterdam (NL), I have been working in the online digital marketing industry for over a decade. After having worked on the publisher side (sell side) and on the advertiser side (buy side) as well as for technology platforms that connect both - demand side platforms (DSP), I bring comprehensive knowledge of the online display & video advertising landscape. And all this not only locally in The Netherlands but across the globe, I have monetized and acquired traffic in 50+ countries!
I increase publisher online advertising revenues, advise on how/where to place ads on your properties, which banner sizes best to use and how to get you fill rates and CPMs at an ultimate level!
Furthermore I advise on pricing & pricing strategies and identifying best demand sources for each publisher.
When I do programmatic sales, recuring revenues continue throughout the year
After carefully analysing a websites current buyers and performance I start with implementing floor prices. I analyze the traffic and the market in which the publisher has presence, I carefully pick the ideal ad technology monetization partners (SSP's). I setup a sales strategy for yielding day to day online advertising revenues, via banner ad sales, affiliate marketing, video or native content advertising. Moreover I establish relationships with trading desks (agency & independent) and direct programmatic buyers to drive demand. Research which advertisers would be a best fit per publisher and directly contact/connect them as either direct or programmatic buyers.
I optimize ad sales for small niche websites (10MM monthly impressions) and large (2B+ monthly impressions), successfully monetizing both desktop and mobile (in-app and web).